Ethiopian Airlines  Signs  New  Distribution  Agreement  With  Travelport


Ethiopian  Airlines,  the  largest  carrier  in  Africa,  and  Travelport,  a  global  technology company that powers bookings for hundreds of thousands of travel suppliers worldwide, have signed a new agreement.

The renewed deal includes distribution on the Travelport+ platform, including New Distribution Capability (NDC) content from Ethiopian Airlines.

According to the airline, this   agreement  expands  the  ongoing  travel  retailing  and  distribution  relationship between Travelport and Ethiopian, who was ranked the number one airline within the African continent by Business Insider earlier this year.

Both companies are in the process of developing a strategic plan to provide agents access to NDC content and functionality from Ethiopian Airlines in the Travelport+ platform.

As  part  of  the  agreement,  Ethiopian  Airlines  will  also  become  a  new  participant  in Travelport’s  Rich Content  &  Branding  (RC&B)  programme.

As a top 100 carrier booked through Travelport,  the  carrier  is  laying  the  foundation  to  ensure  that  Travelport-connected  agencies  can  access  the  most  robust,  enriched  Ethiopian  Airlines’  content following its current fleet expansion.

Speaking, the  Chief Commercial Officer at Ethiopian Airlines., Lemma Yadecha, said, “As we are now investing in our ability to meet high demand for travel following the pandemic, it is crucial that we deepen our partnership with Travelport as they understand our need to efficiently deliver simplified access to our growing content.

“Travelport’s enhanced multi-sourced content capabilities within the Travelport+ platform will help us to provide agents and their travelers with quick, easy access to highly relevant offers and more choices to fit their needs. Our expanded agreement with Travelport and Rich Content & Branding will further enable us to drive more value for our travelers through today’s modern travel retailing environment.”

Also speaking, the Head of Regional Air Partners, EMEA at Travelport, David Gomes, said  “Our renewed, expanded agreement with Ethiopian Airlines to include NDC content and Travelport RC&B is a significant step in evolving and modernizing Ethiopian’s retailing strategy. Travelport+ was built to manage multiple sources of content and effectively merchandize personalized and dynamic offers, which will greatly benefit the agency community and provide a better experience for Ethiopian’s travellers.”


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