MTN Cameroon has announced the adoption of a new data analytics and AI platform to drive its digital transformation plans.
The new solution unifies and correlates mobile operator and subscriber data into a single 360-degree view and enables real-time decision with LigaData’s Data Fabric and Flare products.
MTN Cameroon becomes the 13th MTN Operating Company to implement the innovative technology solution with the support of strategic data partner LigaData.
According to MTN Cameroon, the business looks to build on the success of its fellow OpCos, offering more advanced mobile money products, optimising network resources and enhancing customer experience.
LigaData’s strategic data partnership with MTN Group was established in 2018.
The partnership has already seen great advancement in leveraging new technologies to support real-time decision-making, improve data quality, and provide AI capabilities at scale.
Speaking, the Chief Technology & Information Systems Officer at MTN Cameroon, Reuben Opata, said, “Accelerating MTN Cameroon’s Digital Transformation agenda is a top priority and leveraging data is a critical part of that mission.”
“Implementing our new data platform in partnership with LigaData will not only create business efficiencies but provide superior day-to-day experiences for our loyal customers,” he said.
On his part, the Chief Revenue Officer at LigaData, Darya Nasr, said, “MTN Cameroon has many exciting plans to introduce innovative digital services to its customers. We’re thrilled our products and services are assisting MTN Cameroon to utilise data and analytics even further to support their data-driven digital transformation ambitions.”
