US Envoy Commissions Curves Ladies-Only Fitness Centre In Abuja

Curves International, the world’s largest fitness franchise, which operates ladies-only fitness centres worldwide, has launched its first franchised outlet in Abuja.
Curves, with over 7,000 outlets in 94 countries entered Nigeria in July last year, when it opened its model office in Lekki, Lagos.
The Abuja facility located in Apo Legislative Quarters was commissioned by the US Deputy Chief of Mission to Nigeria, Mrs. Maria Brewer and the Presiding Overseer of the Latter Rain Assembly, Dr. Tunde Bakare, who were the Chief Guests of Honour.
In her remarks, Brewer welcomed the expansion of US Commercial presence in Nigeria for the benefit of both nations, especially in a partnership that “benefits the Nigerian economy and extends quality services and innovative solutions for the wellbeing of Nigerian citizens”.
According to her, “we all understand how important a healthy lifestyle and eating patterns are, and how they can prevent chronic diseases like type 2 diabetes, hypertension, and heart diseases. By focusing on a small shift in our daily routines, what we eat and drink, and how we exercise, we recognize that we can manage living healthy lives and bring about lasting improvements in individual and population health”.

L-R:, Country Director, Curves International, Mr. Emma Esinnah,US Deputy Chief of  Mission  to Nigeria, Mrs. Maria E. Brewer, Presiding Overseer of the Latter Rain Assembly, Dr. Tunde Bakare and Franchisee of Curves Ladies-Only Fitness Centre, Apo Abuja, Mrs  Esther Otenaike at the Commissioning of the facility in Abuja at the weekend.

L-R:, Country Director, Curves International, Mr. Emma Esinnah,US Deputy Chief of Mission to Nigeria, Mrs. Maria E. Brewer, Presiding Overseer of the Latter Rain Assembly, Dr. Tunde Bakare and Franchisee of Curves Ladies-Only Fitness Centre, Apo Abuja, Mrs Esther Otenaike at the Commissioning of the facility in Abuja at the weekend.

On business opportunities offered to female entrepreneurs to buy Curves franchises in Nigeria, Brewer commended Curves International for “not only providing business tools that Nigerian woman entrepreneurs can learn to experience success.
She also applauded Curves for its promotion of healthy lifestyles, its supportive community and its encouragement to women”
In his own remarks, Dr. Tunde Bakare observed that a lot in the nation “depends on women who are fit and who can think on their feet”, expressing the hope that Nigerian women would take advantage of the opportunities that Curves is offering to the women both as members of the ladies-only centres and as prospective franchisees.
According to him, “you can’t do anything about your height, but you certainly can do something about your weight”.
He commended Mrs. Esther Otenaike, the franchisee of Curves Apo, who herself lost as much as 35kilogrammes and expressed the hope that time shall come when Nigerians can think up world famous franchise ideas, like Curves.
Also speaking, the Country Director of Curves International, Mr. Emma Esinnah, observed that Curve came into Nigeria at the right time.
He observed that Curves has a great potential to assist Nigeria in conserving much of the foreign exchange expended on medical tourism.
According to him, it has been proven that overweight and obese people risk ailments like Hypertension, Arthritis, Diabetes, Glaucoma, Cancer, Heart and Respiratory conditions, Cataract, Lymphatic diseases, circulatory and respiratory conditions among others.
Speaking further, he said, “These are very much the ailments that are common among Nigerians and for which medical help is sought abroad. At a time of lean resources like this period in Nigeria, prevention of these ailments through weight management and lifestyle changes would be a safer and more practical approach to the containment of the outflows for medical tourism”.
He also mentioned that Curves would impact on the SME sector, not only by creation of employments, but through the franchising model which is seen as a safe way to grow small and medium businesses, because of the hand-holding that the franchising model offers, pointing out that Curves in Nigeria would empower Nigerian women inside out – physically and economically (through the franchise opportunities it is offering).
He also pointed out that Curves in Nigeria would soon conclude arrangements with some Nigerian banks so that qualified female entrepreneurs can access loans to buy the Curves franchises.
Curves which was founded in Texas, USA in 1992, began to franchise their 30-minutes, ladies-only centres in 1995.
By 2005, it had entered the Guinness Book of World Records as the fastest growing franchise in business history and its model of “ women-only” has enabled the female folk who ordinarily would have been uncomfortable in multi-gender gyms to have access to a new fitness lifestyle.