Dubai Tourism To Host 500 African Travel Trade To Experience Dubai
Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is to host 500 African travel trade delegates to experience Dubai in June of this year, including 150 delegates from Southern Africa.
The event is scheduled to take place from June 2 to June 7, 2016.
Dubai Tourism will host Africa’s top travel trade for a four-day, five-night stay to effectively communicate the one-of-a-kind holiday experience Dubai offers to their customers.
The professionals will receive first-hand experience of Dubai’s extensive retail, gastronomic and family offering, while also visiting the country during it’s summer months of June, July and August, when Southern Africans will likely be looking for an escape from the winter cold and can take advantage of the numerous deals on offer.
According to the Regional Director for Africa at Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), Stella Obinwa, “We’re pleased to announce this initiative on the first day of WTM Africa, which is designed to further our commitment to the African travel trade. This trip is a great chance for African travel trade professionals to see all Dubai has to offer, and use this knowledge to further their own businesses”.
Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate.
It is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector and it markets and promotes the Emirate’s commerce sector and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents.
Brands and departments within the Dubai Tourism portfolio include Dubai Convention and Events Bureau, Dubai Calendar, and Dubai Festivals and Retail Establishment (formerly known as Dubai Events and Promotions Establishment).